# Internal Linking Playbook

## Core principles
- Link from high-authority pages to priority commercial pages.
- Use consistent anchor language tied to real user phrasing.
- Keep internal links helpful for users, not mechanically stuffed.

## Required link systems
- Global navigation to top categories and collections.
- Breadcrumbs on category, collection, brand, and product pages.
- Related products and related categories modules.
- Editorial links from guides, FAQs, and comparison content to money pages.
- Cross-links between complementary categories when intent overlaps.

## Priority rules
- Important categories should be reachable in few clicks.
- New seasonal or campaign pages need fast internal linking support.
- Orphan pages are not acceptable for strategic landing pages.