# SEO Measurement Framework

## Primary KPIs
- Non-brand clicks and impressions.
- Organic sessions by landing page group.
- Organic conversion rate.
- Revenue or lead value from organic traffic.
- Indexed page quality by page type.

## Secondary KPIs
- CTR on major page templates.
- Average position for priority keyword groups.
- Core Web Vitals on category and product pages.
- Share of traffic landing on strategic commercial pages versus weak informational pages.

## Monitoring dimensions
- By page type: homepage, category, collection, brand, product, content, help.
- By market or locale.
- By device.
- By branded versus non-branded traffic.

## Reporting approach
- Separate quick wins from structural improvements.
- Measure before and after major releases.
- Track technical fixes, content launches, and internal linking changes as distinct interventions.