# Technical SEO Checklist

## Crawl and indexation
- Confirm indexable money pages and noindex low-value or duplicate pages.
- Define robots policy for search, cart, account, internal filters, and thin utility pages.
- Ensure XML sitemaps exist for key page groups and exclude noindex URLs.

## Canonicalization and duplication
- Define canonicals for categories, filtered states, sorting states, pagination, and product variants.
- Prevent duplicate content across collection pages, brand pages, and promotional landings.

## Rendering and architecture
- Ensure key content is available in server-rendered or reliably rendered HTML.
- Confirm crawlers can see titles, headings, main content, structured data, and internal links.

## Performance and Core Web Vitals
- Optimize LCP, INP, and CLS on category and product pages.
- Control image size, font loading, script weight, and third-party bloat.
- Avoid layout shifts from banners, lazy media, and client-only widgets.

## Media and assets
- Use descriptive image filenames where practical.
- Provide alt text with functional accuracy, not keyword stuffing.
- Generate responsive image variants and preload only what is truly critical.

## Navigation and page discovery
- Ensure deep categories and products are reachable through internal links.
- Use breadcrumbs and clear taxonomy-based navigation.

## International and local SEO when relevant
- Use hreflang carefully only when multiple locales truly exist.
- Align locale routing, canonicals, translated metadata, and sitemap structure.