# SEO Review Checklist

## Metadata
- Titles are unique on strategic page types.
- Meta descriptions are present where useful and not duplicated at scale.
- Open Graph and social metadata are present for key public pages.

## Crawl and indexation
- Canonicals exist where duplication risk is real.
- Noindex is applied to low-value routes such as cart, account, internal search, and thin utility pages when appropriate.
- Filter, sort, and pagination behavior aligns with the SEO plan.
- Sitemap generation excludes noindex and low-value URLs.
- robots.txt does not accidentally block important content.

## Structured data
- JSON-LD exists where intended.
- Schema matches visible content.
- Product, offer, breadcrumb, article, FAQ, and organization schema are used correctly.
- There are no fake reviews, misleading offers, or invalid structured data assumptions.

## Page templates
- Category and collection templates support unique SEO fields and meaningful content.
- Product templates support strong metadata, support content, and structured data.
- Brand and editorial pages have distinct intent and do not cannibalize key landing pages.

## Internal linking
- Breadcrumbs exist where expected.
- Important categories are linked from strong pages.
- Product and editorial pages support relevant internal links.
- Strategic landing pages are not orphaned.

## Performance-sensitive SEO
- Key pages are not overloaded with client-only SEO logic.
- There are obvious protections against large layout shifts and heavy above-the-fold payloads.
- Media and fonts do not create avoidable search-quality regressions.

## Unknowns to flag
- Runtime rendering behavior.
- Search Console or analytics data not visible in code.
- Production-only redirects, robots headers, CDN behavior, and sitemap deployment details.