# Keyword Intent Framework

## Intent buckets
- Transactional: buy-now, price, delivery, in-stock, order intent.
- Commercial investigation: best, compare, review, top, versus, alternatives.
- Informational: how to choose, how to use, care guides, ingredient guides, compatibility guides.
- Navigational and brand: brand, collection, store name, product line, branded queries.

## Mapping rules
- Homepage should target broad category and brand-level demand, not all keywords.
- Category and subcategory pages should target the highest-volume commercial and transactional themes.
- Product pages should target explicit product, variant, model, SKU, brand, and long-tail modifiers.
- Guide and FAQ pages should support commercial pages and capture informational demand.

## Output fields
- Keyword theme
- Primary intent
- Suggested landing page type
- Funnel stage
- Priority
- Required content blocks
- Internal link targets

## Ecommerce caution points
- Do not create indexable pages for every low-value filter combination.
- Avoid cannibalization between category pages, collection pages, and blog content.
- Prefer strong category and brand hubs over thin near-duplicate pages.