# Schema Markup Map ## By page type - Homepage: Organization, WebSite, SearchAction when appropriate. - Category or collection pages: ItemList and BreadcrumbList when the page meaningfully lists products. - Product pages: Product, Offer, AggregateRating, Review when the data is real and visible. - FAQ sections: FAQPage only when the content is actually presented to users. - Editorial pages: Article or BlogPosting where appropriate. - Store or contact pages: LocalBusiness when location data exists and is accurate. ## Requirements - Only mark up data that is visible and truthful. - Keep price, availability, brand, SKU, and rating data synchronized with visible content. - Validate JSON-LD output after implementation. ## Ecommerce cautions - Do not fabricate ratings or reviews. - Do not mark every accordion as FAQPage unless it truly qualifies. - Keep structured data aligned with canonical URLs and page intent.