# SEO-PLAN.md Template

## 1. Business Context
- Site or brand name
- Market and geography
- Audience segments
- Revenue model and priority categories

## 2. SEO Objectives
- Primary growth goals
- Non-brand traffic goals
- Conversion goals from organic traffic
- Constraints and dependencies

## 3. Search Intent Model
- Transactional intents
- Commercial investigation intents
- Informational intents
- Brand and navigational intents

## 4. Keyword and Page Mapping
- Homepage target themes
- Category pages
- Subcategory or collection pages
- Brand pages
- Product pages
- Editorial or guide pages
- FAQ and support pages

## 5. Information Architecture
- Planned taxonomy
- URL rules
- Faceted navigation policy
- Canonicalization rules
- Pagination or infinite scroll handling

## 6. On-Page SEO Requirements
- Title patterns
- Meta description patterns
- Heading rules
- Intro copy rules for category pages
- Product page content blocks
- FAQ and support content rules

## 7. Structured Data Plan
- Required schema types by page type
- Required properties
- Validation notes

## 8. Technical SEO Plan
- Indexing and crawl rules
- Robots and sitemaps
- Redirect policy
- Performance and Core Web Vitals goals
- Image optimization rules
- Renderability and JavaScript considerations

## 9. Internal Linking Strategy
- Global navigation
- Breadcrumbs
- Related products
- Category cross-links
- Editorial to commercial links

## 10. Content Expansion Plan
- High-priority landing pages
- Cluster content ideas
- Seasonal and campaign opportunities

## 11. Measurement and Reporting
- KPIs
- Dashboard inputs
- Search Console tracking
- Analytics events or goals

## 12. Priority Roadmap
- Quick wins
- Medium lifts
- Structural work

## 13. Risks and Assumptions
- Market competition risks
- Platform constraints
- Content or asset gaps