Добавлены новые агенты для создания и рецензирования объявлений о продаже недвижимости, а также обновлены инструкции и шаблоны для консолидации фактов и экспорта. Созданы три варианта текста для каждого объявления: агрессивный, спокойный и классический.
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ВяткинАртём
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---
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name: owner-voice-listing
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description: "Write persuasive Russian real estate listings from the owner's perspective for Avito and CIAN. Use for house sales, dacha sales, cottage listings, land-and-home descriptions, lifestyle framing, trust-building copy, objection-aware property text, and creating aggressive, calm, and classic listing variants."
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argument-hint: "Что писать: полное объявление, усиление текста, более продающий вариант"
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---
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# Owner Voice Listing
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## When to Use
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- You already have a consolidated fact base for one property.
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- You need full sale listings in Russian for marketplace publication.
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- The text should sound like a real owner, not a realtor.
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## Procedure
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1. Start from verified facts, not from generic sales language.
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2. Use [the copy framework](./assets/owner-copy-framework.md) to build the narrative.
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3. If web or MCP access is available, review a small sample of similar active or sold listings to understand which concrete details and framing angles appear most persuasive.
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4. Use that market scan only to sharpen positioning and ordering, never to import чужие facts or phrasing.
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5. Draft three variants with different intensity: aggressive, calm, and classic.
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6. Lead each variant with the strongest concrete reasons to buy this property.
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7. Show what daily life in the home and on the plot feels like.
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8. Reduce friction by naturally addressing condition, utilities, access, documents, and deal readiness if the notes support it.
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9. End with a call to action that matches the variant tone.
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## Mandatory Rules
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- Write in Russian.
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- Write from the owner's perspective.
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- Keep the copy attractive but credible.
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- Do not over-promise.
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- Prefer vivid specifics over empty praise.
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- Use external listings only as market context, not as a source of copy-paste text or unsupported claims.
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- Produce three separate texts: aggressive, calm, and classic.
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- Default to plain text that works without formatting.
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- Keep the tone friendly and human, not stiff.
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## Deliverable
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- One ready-to-publish aggressive text in plain text.
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- One ready-to-publish calm text in plain text.
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- One ready-to-publish classic text in plain text.
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# Owner Copy Framework
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## Voice
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- First-person owner voice is preferred when it sounds natural.
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- Alternative neutral owner voice is acceptable if first person would feel awkward.
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- Sound calm, informed, honest, and friendly.
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- Avoid stiff brochure language.
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## Sales Principles
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- Hook fast: put the most attractive concrete facts in the first two sentences.
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- Sell the lifestyle, not just the square meters.
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- Translate features into buyer benefits.
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- Use trust markers: readiness, care, practicality, transparency, and comfort.
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- Keep momentum high with short readable paragraphs.
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## Variant Tones
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- Aggressive: stronger hook, tighter pace, more pressure on concrete advantages and readiness, but no fake urgency or manipulative claims.
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- Calm: softer residential tone, more comfort, atmosphere, family use, and ease of everyday living.
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- Classic: balanced and universal tone, suitable when you want the safest mainstream marketplace version.
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## Market Research Use
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- If internet or MCP access is available, review a few comparable sold or active listings before drafting.
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- Look for recurring buyer-facing triggers: year-round living readiness, road access, utilities, privacy, landscape, repair level, quick deal readiness, and realistic owner tone.
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- Use those findings to reorder emphasis, strengthen the headline, and cover likely buyer objections.
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- Never copy text blocks from external listings.
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- Never add a feature to the subject property unless it is supported by the owner's notes.
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## Safe Interpretation Examples
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- If the road is dead-end or the plot borders nature, you may frame it as quiet and private.
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- If the house is well-kept and inhabited, you may frame it as cared-for and comfortable.
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- If utilities are connected and access is convenient, you may frame it as suitable for year-round living.
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## Forbidden Moves
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- Invent schools, shops, distances, or transport times.
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- Claim legal purity unless the notes support it.
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- Promise investment upside without real support.
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- Sound like an aggressive ad or agency broadcast.
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## Recommended Structure
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1. Headline with object type, key strength, and location.
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2. Opening paragraph with the main emotional and practical value.
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3. House details.
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4. Plot details.
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5. Utilities and everyday convenience.
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6. Why this place is pleasant to live in.
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7. Deal terms and call to action.
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## Output Form
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- Final platform outputs should be plain text, not Markdown.
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- Paragraph breaks are allowed, but avoid heading-heavy layouts.
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- Emojis may be used sparingly if they fit the tone and platform.
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- Each variant should work equally well on both Avito and CIAN.
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