ВяткинАртём
2817cf8dc6
- Created a test coverage checklist to ensure comprehensive testing of backend and frontend components. - Added a test report template to standardize reporting on test execution results and gaps. - Introduced a test stack matrix to guide the selection of testing tools and frameworks for backend and frontend. - Established a skill for repairing failing tests, including a failure triage checklist and a test repair template. - Documented recommended MCP stack for ecommerce development with FastAPI and React/Next.js. - Developed a detailed README outlining the project structure, agent capabilities, and recommended workflows. - Compiled a comprehensive workflow guide detailing step-by-step commands for project setup, testing, and SEO implementation.
53 lines
3.8 KiB
Markdown
53 lines
3.8 KiB
Markdown
---
|
|
name: ecommerce-seo-strategy
|
|
description: 'Plan and improve ecommerce SEO across technical SEO, information architecture, category strategy, product pages, schema markup, metadata, internal linking, Core Web Vitals, and measurement. Use for SEO audits, SEO planning, and organic growth work on online stores.'
|
|
argument-hint: 'Describe the store, market, target pages, and whether this is a new build or an existing site'
|
|
---
|
|
# Ecommerce SEO Strategy
|
|
|
|
## When to use
|
|
- Planning SEO for a new ecommerce site before build.
|
|
- Auditing an existing storefront that needs stronger organic visibility.
|
|
- Defining technical SEO, content architecture, schema, metadata, and internal linking.
|
|
- Improving category, product, brand, collection, blog, and help content for search intent.
|
|
|
|
## Goal
|
|
- Maximize sustainable organic visibility for the site.
|
|
- Produce implementation-ready SEO decisions instead of vague advice.
|
|
- Create or update .ai/SEO-PLAN.md when the task is substantial.
|
|
|
|
## Important constraint
|
|
- Do not promise a number one ranking. Search performance depends on competition, domain authority, backlinks, history, and market conditions.
|
|
- Optimize for the strongest possible technical and content foundation, measurable growth, and durable search coverage.
|
|
|
|
## Required workflow
|
|
1. Read .ai/STORE-BRIEF.md if it exists. If not, gather enough business and market context from the user or repository.
|
|
2. Determine the market, audience, geography, revenue model, and search intent mix.
|
|
3. Build a keyword and intent map using [keyword intent framework](./assets/keyword-intent-framework.md).
|
|
4. Define search landing pages and information architecture for home, categories, subcategories, collections, brands, products, guides, FAQs, and support content.
|
|
5. Review or propose technical SEO using [technical SEO checklist](./assets/technical-seo-checklist.md).
|
|
6. Review or propose structured data using [schema markup map](./assets/schema-markup-map.md).
|
|
7. Review or propose internal linking using [internal linking playbook](./assets/internal-linking-playbook.md).
|
|
8. Define measurement using [SEO measurement framework](./assets/seo-measurement-framework.md).
|
|
9. Create or update .ai/SEO-PLAN.md using [SEO plan template](./assets/seo-plan-template.md) when the work is broad enough.
|
|
10. Prioritize recommendations into quick wins, medium lifts, and structural work.
|
|
|
|
## Coverage expectations
|
|
- Technical SEO: crawlability, indexability, canonicals, noindex strategy, redirects, sitemaps, robots, rendering, structured data, image SEO, faceted navigation, pagination behavior, hreflang when needed, page speed and Core Web Vitals.
|
|
- Commercial SEO: category taxonomy, filter landing page policy, product detail optimization, collection and brand pages, price and availability signals, review strategy, seasonal and campaign landing pages.
|
|
- Content SEO: metadata, headings, copy structure, FAQs, guides, comparison pages, supporting content clusters, entity coverage, and user intent alignment.
|
|
- UX signals that affect SEO: mobile-first layouts, performance, layout stability, media optimization, readable content hierarchy, and clean navigation.
|
|
- Measurement: rankings are not enough; include index coverage, impressions, CTR, non-brand traffic, landing page performance, conversions, and page group health.
|
|
|
|
## Outputs
|
|
- .ai/SEO-PLAN.md for broad SEO work.
|
|
- Specific code or content implementation tasks when the user wants execution.
|
|
- Clear prioritization by business impact and engineering cost.
|
|
|
|
## References
|
|
- [SEO plan template](./assets/seo-plan-template.md)
|
|
- [keyword intent framework](./assets/keyword-intent-framework.md)
|
|
- [technical SEO checklist](./assets/technical-seo-checklist.md)
|
|
- [schema markup map](./assets/schema-markup-map.md)
|
|
- [internal linking playbook](./assets/internal-linking-playbook.md)
|
|
- [SEO measurement framework](./assets/seo-measurement-framework.md) |