ВяткинАртём
39 lines
2.2 KiB
Markdown
39 lines
2.2 KiB
Markdown
---
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name: owner-voice-listing
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description: "Write persuasive Russian real estate listings from the owner's perspective for Avito and CIAN. Use for house sales, dacha sales, cottage listings, land-and-home descriptions, lifestyle framing, trust-building copy, objection-aware property text, and creating aggressive, calm, and classic listing variants."
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argument-hint: "Что писать: полное объявление, усиление текста, более продающий вариант"
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---
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# Owner Voice Listing
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## When to Use
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- You already have a consolidated fact base for one property.
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- You need full sale listings in Russian for marketplace publication.
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- The text should sound like a real owner, not a realtor.
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## Procedure
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1. Start from verified facts, not from generic sales language.
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2. Use [the copy framework](./assets/owner-copy-framework.md) to build the narrative.
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3. If web or MCP access is available, review a small sample of similar active or sold listings to understand which concrete details and framing angles appear most persuasive.
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4. Use that market scan only to sharpen positioning and ordering, never to import чужие facts or phrasing.
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5. Draft three variants with different intensity: aggressive, calm, and classic.
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6. Lead each variant with the strongest concrete reasons to buy this property.
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7. Show what daily life in the home and on the plot feels like.
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8. Reduce friction by naturally addressing condition, utilities, access, documents, and deal readiness if the notes support it.
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9. End with a call to action that matches the variant tone.
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## Mandatory Rules
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- Write in Russian.
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- Write from the owner's perspective.
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- Keep the copy attractive but credible.
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- Do not over-promise.
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- Prefer vivid specifics over empty praise.
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- Use external listings only as market context, not as a source of copy-paste text or unsupported claims.
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- Produce three separate texts: aggressive, calm, and classic.
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- Default to plain text that works without formatting.
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- Keep the tone friendly and human, not stiff.
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## Deliverable
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- One ready-to-publish aggressive text in plain text.
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- One ready-to-publish calm text in plain text.
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- One ready-to-publish classic text in plain text. |